Paulo Munoz Carvajal

Pink Ninja

I designed the logo and header for Pink Ninja; a digital art curator and a blog about digital art, interactive installation and more creative, digital, geek stuff.

Some people take pictures to capture significant moments. Some to create pictures that evoke strong emotions. But either if you 'capture' or 'create' you want to take pictures with emotional powers, pictures that tell a story. For the latest Canon campaign we wanted to show how people use Canon cameras in order to tell stories. Four people, four personal journeys and four different cameras to help them tell their story.

Freecording

When people buy a camcorder they don't think of Canon. Canon is cameras, Sony or JVC are camcorders. So we had to put Canon back on the mind map of people who want to buy a camcorder. We realised most people think of camcorders and camcorder videos as boring. And this is when we felt we had to make a stand. We had to encourage people to rediscover the fun and joy in camcorders again. Throw away the rulebook and just try to have fun with your camcorder: Freecording. Canon will help you with the gear and tons of inspiration. And we'll show you what other do with their camcorder.

Freecording

The Freecording campaign was multi dimensional and multi platform. We had print ads, videos, several online platforms, in-store promotions, joint promos with media, we hosted events, organised film festival, worked together with creative tribes, etc. All with the purpose to inspire, encourage and bring people together. Here's the ingame campaign we ran to create awareness and affection for Freecording.

Freecording

Video content was the heart of the Freecording campaign. Content created by us, our partners or by the audience. The videos were posted on the various Freecording channels online. Here's a clip created by the target audience.

Freecording

Another great video created by the audience.

Freecording

Another great video created by the audience. UGC is so awesome :-)

Freecording

Am not sure, but I believe this Freecording video won a price somewhere.

Freecording

This is one of the teaser/trailer/making of vids we created. They were put online on several channels and at our own site.

Freecording

These are some screendumps from the various local channels we had across Europe. I love the French, they renamed the campaign to Free Sessions.

Freecording

These are some of the print ads we ran. This campaign didn't live will in print. It always was a more digital AV campaign.

Make Photography New Again

Canon launched two new high end DSLR cameras for professional and advanced amateurs. People who know everything about photography and cameras. These cameras however were a leap forward in technology enabling photographers to do stuff they never imagined they could with a DSLR. The new cameras force photographers to redefine photography. In the campaign we asked a renowned photographer to use the cameras to explore the new possibilities with light, detail, speed and motion.

Make Photography New Again

Make Photography New Again sites links the video of the exploration with the products and the products specs.

Make Photography New Again

The print campaign shows the awesome result of the shoot with the new cameras.

Your Greatest Moments

One of Canon's most successful campaigns of the past decade. The digital camera has become a container of a person’s precious moments. A jewelry box of people’s most valuable memories. This inspired the idea to transform each of Canon’s camera into personalized treasure chests of memorable moments, big and small. The moments are represented by objects and the collection of objects hints the lifestyle of the owner.

Your Greatest Moments

Your Greatest Moments campaign continued on print.

Port of Amsterdam

The city of Amsterdam has a great port. But unfortunately nobody in the city knows the port and nobody cares. Make it Yours campaigns is supposed to show the citizens of Amsterdam that everybody in the city has a connection with the port. They work in the port, they get their goods from the port, the live or work in a building that belongs to the port. Kick off campaign featured some local heroes and their story. First round of prints in a 3 years multi media campaign.

Rosalie Fooddelivery

Every now and then I just have to do an illustration. Need to get those ideas and drawings out of my system. And if it's for a job, even better.

Amsterdam Filmexperience

Board Member, co-founder and communication manager of the Amsterdam Filmexperience: a 3 day multimedia festival of AV productions that explore the boundaries of storytelling. 3 days of innovation, experimental film, digital art, interactive installations, workshops, dj's and parties. 3 days of fun and inspiration :-D

Amsterdam Filmexperience

Some images of the festival.

Amsterdam Filmexperience

The festival is 100% for fun and not for business. So pretty much DIY style. I developed and designed the posters together with my good friend Arjen IJff (Vuongdesing.nl). And did some wild postering after office hours. Was pretty cool to do the work :-)

PIXMA My Way

People have hundreds and hundreds of images on their computers. Photos, downloaded images from the internet, etc. People want to more with their photos than just 'slide showing' them. PIXMA My Way campaign aims to encourage and empower people to do more with their photos. To be creative, have fun and explore the possibilities of print. The internet was supposed to be a showcase of the print possibilities. And the place where people would find inspiration and tutorials.